Two of the nation’s foremost emergency authorities have joined forces to raise public awareness, which is a phrase that’s so overused these days that it’s almost an invitation to go look at something else. But this time the awareness is about something that affects each and every one of us – severe weather. See below for the full version of the official announcement.
Response at Your Weather Department to the campaign’s tagline – “know your risk, take action, and be a force of nature” – has been spirited and not everyone’s reaction has been positive. What we do all genuinely agree on, however, is that it’s a great idea to keep the need to prepare for severe weather as a top-of-mind issue. We don’t believe in alarmism and we’re not in the fear business. But we do know that the more prepared and knowledgeable you are, the less afraid you are and the smarter your decisions are when they matter most.
ImpactWeather doesn’t benefit either directly or indirectly from the sale of weather radios or MREs but when it comes to severe weather, each and every one of us is dedicated to helping keep people as safe as possible. Nothing beats an email or a call from a client who wants us to know how we helped them keep a bad situation from being much, much worse. There aren’t too many other professions that offer this type of job satisfaction.
If you’re not prepared, start with a few simple ideas. Commit to them and then start building your plan.
- You already own a bicycle helmet. Keep it handy for when tornado warnings are issued.
- Never, ever, ever, ever, ever drive through high water on a roadway.
- Photograph everything in your home.
The idea of a Severe Weather Week is nothing new – many individual states have been doing it for years. But this is the first national effort to get the public to take heed and pay a little more attention to both the options and the threats in order to save lives. Maybe even your own.
FEMA, NOAA launche first National Severe Weather Preparedness Week April 22 – 28
As the nation marks the first anniversary of one of the largest tornado outbreaks in U.S. history, the National Oceanic and Atmospheric Administration and the Federal Emergency Management Agency are teaming up this week to save lives from severe weather.
The two agencies encourage the public to “know your risk, take action, and be a force of nature” by taking proactive preparedness measures and inspiring others to do the same.
Last April, tornadoes raked the central and southern United States, spawning more than 300 tornadoes and claiming hundreds of lives. That devastating, historic outbreak was only one of many weather-related tragedies in 2011, which now holds the record for the greatest number of multi-billion dollar weather disasters in the nation’s history.
The country has already experienced early and destructive tornado outbreaks in the Midwest and South this year over the last two months, including a significant number of tornadoes last weekend. May is the peak season for tornadoes, so it is important to take action now.
“The damaging tornadoes that struck this year, causing widespread devastation as well as loss of life, also spurred many amazing and heroic survival stories,” said NOAA Administrator Jane Lubchenco, Ph.D. “In every one of these stories, people heard the warning, understood a weather hazard was imminent and took immediate action. We can build a Weather-Ready Nation by empowering people with the information they need to take preparedness actions across the country.”
“One of the lessons we can take away from the recent tornado outbreaks is that severe weather can happen anytime, anywhere,” said FEMA Administrator Craig Fugate. “While we can’t control where or when it might hit, we can take steps in advance to prepare and that’s why we are asking people to pledge to prepare, and share with others so they will do the same.”
To “be a force of nature,” FEMA and NOAA encourage citizens to prepare for extreme weather by following these guidelines:
- Know your risk: The first step to becoming weather-ready is to understand the type of hazardous weather that can affect where you live and work, and how the weather could impact you and your family. Check the weather forecast regularly and sign up for alerts from your local emergency management officials. Severe weather comes in many forms and your shelter plan should include all types of local hazards.
- Take action: Pledge to develop an emergency plan based on your local weather hazards and practice how and where to take shelter. Create or refresh an emergency kit for needed food, supplies and medication. Post your plan where visitors can see it. Learn what you can do to strengthen your home or business against severe weather. Obtain a NOAA Weather Radio. Download FEMA’s mobile app so you can access important safety tips on what to do before and during severe weather. Understand the weather warning system and become a certified storm spotter through the National Weather Service.
- Be a force of nature: Once you have taken action, tell your family, friends, school staff and co-workers about how they can prepare. Share the resources and alert systems you discovered with your social media network. Studies show individuals need to receive messages a number of ways before acting – and you can be one of those sources. When you go to shelter during a warning, send a text, tweet or post a status update so your friends and family know. You might just save their lives, too. For more information on how you can participate, visit www.ready.gov/severeweather