So Who Tweets During A Hurricane? You Do, If You’re Smart

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“Social media” is a misnomer during and after wide-scale calamity because you’re not exactly socializing – you’re using well-established communications tools to maintain, survive and emerge on the other side more thoroughly informed and in a better position to go forward.

“In times like these . . . “  “Now more than ever . . . “  “In a world where . . .”  “Who’d have ever have guessed . . . ”  All statements that we’d probably do just as well to never hear again.  But sometimes things do go disastrously wrong and when they do, often it happens confusingly fast.  As part of ImpactWeather’s continuing effort to provide you with valuable planning and response resources, we’ve discovered that there are all kinds of ways to effectively use social media for the benefit of yourself and your organization, and maybe even your loved ones.

Paul Kirvan


To that end, we’re hosting “Effectively Utilizing Social Media ATOD (At Time of Disaster),” a free, 20-minute webinar on Wednesday, August 9 at 10:30C.  The webinar will be presented by business continuity and disaster recovery expert Paul Kirvan.  More:

The wealth of both options and techniques now available for near-instant communication, such as social media, can be extremely beneficial at the time of a disaster.  Ironically, there are so many options from which to choose that productive, efficacious and timely implementation of communication can be challenging, especially in the fog of confusion following a calamitous event.  This webinar will illustrate effective, objective techniques that you can explore to the benefit of yourself and your organization.”

This webinar is the fourth in a year-long series that ImpactWeather is conducting on behalf of the Association of Contingency Planners.  Join us on the 9th.  It’s a short session and promises to be both educational and interesting.  Register here and forward this to anyone you think might benefit from attending.

Full disclosure:  during and after Ike’s landfall in 2008, I openly mocked a friend of mine, an employee of a major news organization, for obsessively tweeting on his phone.  Until he explained to me that he and his coworkers were using Twitter to maintain his company’s dominant coverage of the huge local story.  And to find places that still had cold beer.  I know better now.


After Katrina. Photo: Fred Rogers

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