Daily Archives: August 11, 2010

The Business of a Heat Wave

What do air conditioners, ice cream cones, short shorts, bottles of water, sun block, sprinklers, flip-flops, garden hoses and — of course — sunglasses have in common? Summer for sure, but also they are all high-use items in a heat wave. In other words, if you’re selling those items and a heat wave befalls your […]