What do air conditioners, ice cream cones, short shorts, bottles of water, sun block, sprinklers, flip-flops, garden hoses and — of course — sunglasses have in common? Summer for sure, but also they are all high-use items in a heat wave. In other words, if you’re selling those items and a heat wave befalls your customers, you stand to make a tidy sum. If you’re a customer in search of those items you’ll pay nearly any price for a coconut cream Slushee.
Russia's Heat Wave in Red.
As visibility begins to improve slightly in Moscow due to a bit of a wind shift, the 10.5 million residents are hoping for a break in the temperature — and they’ll get it. But those in the ice cream business are hoping the heat wave holds on a bit longer.
What about those at the other end of the heat wave spectrum? The wheat crop is withering, the forest fires in western Russia are grinding outdoor production and factories to a halt, workers are calling in sick, public transportation isn’t selling as many tickets and the list goes on and on. While store vendors can’t keep bottles of water on the shelves, factory bosses are staring at idled production lines because their workers have succumbed to the heat.
Moscow temperatures are beginning to moderate. It’s expected that by the weekend, daily high temperatures will “only” be in the 80s (F) as compared to the 100+ readings last week. Though the beach resorts on the Barents Sea will continue to lure their usual summer visitors, things in western Russia are just a few days from returning to “normal.”
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